Is this influencer agreement legally binding?

A signed agreement may create legal obligations, but enforceability depends on the facts and applicable law. The generated template is general information and should be reviewed by a qualified lawyer.

Does Voohh store the agreement information?

No. The generator runs in the browser and does not submit the information entered into the form to Voohh.

What should an influencer contract include?

It should clearly define deliverables, deadlines, fees, payment timing, revisions, disclosure, intellectual property, content usage, exclusivity, cancellation and signatures.

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Brand Collaboration Agreement Template Generator

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Agreement details

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1. Parties and campaign

Effective dateCampaign nameBrand legal nameCreator legal nameBrand addressCreator addressCampaign description and creative direction

2. Deliverables and timeline

Deliverables — one per linePlatformsIncluded revisionsDraft duePublication dateBrand approval window (hours)Required disclosure

3. Fee and payment

CurrencyTotal feeBooking deposit (%)Balance due in (days)Cancellation fee (%)Expense terms

4. Content licence and exclusivity

Permitted usageLicence duration (months)Territory

Include paid advertising rightsAllow boosting or ads during the licence periodInclude creator-handle adsWhitelisting or partnership advertisingInclude competitor exclusivityRestrict specified sponsored work temporarilyInclude confidentialityProtect non-public campaign information

5. Legal details

Governing lawCourts / jurisdictionAdditional negotiated terms

BRAND COLLABORATION AGREEMENT

Effective date: [DATE]

This Brand Collaboration Agreement (“Agreement”) is entered into by and between [BRAND LEGAL NAME], with an address at [BRAND ADDRESS] (“Brand”), and [CREATOR LEGAL NAME], with an address at [CREATOR ADDRESS] (“Creator”). Brand and Creator are each a “Party” and together the “Parties.”

1. CAMPAIGN AND SERVICES
The Creator will provide original content and related services for the campaign “[CAMPAIGN NAME].” Campaign purpose and creative direction: [CAMPAIGN DESCRIPTION].

Deliverables:
1 Instagram Reel
3 Instagram Story frames

Platform(s): Instagram.
Draft due: [DRAFT DATE].
Scheduled publication: [PUBLICATION DATE].
The Creator will perform the services professionally and in a style consistent with the Creator's genuine voice, subject to the agreed brief and applicable platform rules.

2. REVIEW AND REVISIONS
The fee includes 1 reasonable revision round(s). A revision means changes consistent with the original written brief. A new concept, material change to the brief, or reshoot not caused by the Creator will require a new timeline and additional written fee.
The Brand will provide consolidated feedback or approval within 48 hours after receiving a draft. Brand delay will extend Creator deadlines by at least the same period. Silence does not constitute approval unless the Parties agree otherwise in writing.

3. COMPENSATION AND PAYMENT
The total fee is [TOTAL FEE], plus applicable taxes. The Brand will pay 50% as a non-refundable booking deposit and the balance within 15 calendar days after receiving the Creator's valid invoice.
Pre-approved, documented campaign expenses will be reimbursed by the Brand.
Any deliverable, licence, revision, reshoot, travel or service outside this Agreement requires written approval and may be charged separately. The Brand may not withhold payment solely because content performance differs from forecasts unless the Creator failed to provide an expressly guaranteed deliverable.

4. PRODUCTS, CLAIMS AND DISCLOSURE
The Brand will provide accurate product information, required claims, prohibited claims and safety instructions in time for production. The Brand is responsible for substantiating factual product and performance claims it asks the Creator to communicate.
The Creator will clearly disclose the commercial relationship using #ad or another clear disclosure required by applicable law and platform rules, and will comply with applicable advertising law and platform branded-content policies. Neither Party will ask the other to hide or weaken a required disclosure.

5. INTELLECTUAL PROPERTY AND USAGE LICENCE
The Creator retains ownership of the original content and pre-existing intellectual property. After full payment, the Creator grants the Brand a limited, non-exclusive, non-transferable licence for:
Creator's channels and organic reposting on the Brand's owned social channels
The licence lasts 3 month(s) from first publication and applies in Worldwide. The Brand may make only technical edits needed for the permitted format and may not materially alter the Creator's meaning, voice or endorsement without written approval.
Paid advertising, boosting and other media buying using the content are NOT included.
Creator-handle advertising, whitelisting and partnership ads are NOT included.
The Brand may not sublicense, sell, mint, train an artificial-intelligence model on, or create a synthetic version of the Creator's identity or voice from the content unless the Parties expressly agree in a separately signed writing.

6. EXCLUSIVITY
No category or competitor exclusivity applies.

7. CANCELLATION AND DELAYS
If the Brand cancels after signing but before production begins, the booking deposit is retained. If cancellation occurs after work begins, the Brand will pay for work completed and a cancellation fee equal to 50% of the remaining project fee. Completed deliverables and incurred, non-refundable expenses are payable in full.
Neither Party is responsible for delay caused by events reasonably outside its control, but it must notify the other promptly and cooperate on a revised schedule. If performance becomes impossible, the Parties will settle payment for completed work and return any unearned, recoverable amount.

8. INDEPENDENT CONTRACTOR
The Creator is an independent contractor, not an employee, agent, partner or joint venturer of the Brand. The Creator controls the manner and means of production, subject to the agreed deliverables, and is responsible for personal taxes, insurance and business registrations.

9. CONFIDENTIALITY
Each Party will protect non-public campaign, product, pricing and business information received from the other and use it only to perform this Agreement. This duty does not cover information already public through no breach, independently developed, lawfully received from another source, or required to be disclosed by law.

10. REPRESENTATIONS AND RESPONSIBILITY
Each Party confirms it has authority to enter this Agreement. The Creator confirms that original content supplied by the Creator will not knowingly infringe another person's rights. The Brand confirms it has rights to all trademarks, products, scripts, music, footage, claims and materials it supplies.
Each Party is responsible for losses caused by its breach, negligence or unlawful conduct, to the extent permitted by applicable law. Neither Party will be liable for indirect or speculative losses. Except for unpaid fees, confidentiality breaches, fraud, wilful misconduct or intellectual-property misuse, each Party's aggregate liability will not exceed the total fee under this Agreement.

11. GOVERNING LAW AND DISPUTES
This Agreement is governed by the laws of India. Courts located in [CITY / JURISDICTION] will have jurisdiction, unless applicable law requires otherwise. Before filing a claim, the Parties will first attempt in good faith to resolve the dispute through written discussion.

12. GENERAL TERMS
This Agreement and its written attachments are the entire agreement about the campaign and replace earlier discussions on the same subject. Changes must be agreed in writing by both Parties. Neither Party may transfer this Agreement without the other's written consent, except to a successor acquiring substantially all of the relevant business. If one provision is unenforceable, the remaining provisions continue. Electronic signatures and counterparts are permitted.

SIGNATURES

For the Brand: [BRAND LEGAL NAME]
Name and title: ______________________________
Signature: ___________________________________
Date: ________________________________________

Creator: [CREATOR LEGAL NAME]
Signature: ___________________________________
Date: ________________________________________

IMPORTANT: This template provides general information, not legal advice. Laws and commercial risks vary. Consider having a qualified lawyer review the agreement before signing.

General template only—not legal advice. Review important or high-value agreements with a qualified lawyer.

Before you sign

What a brand collaboration agreement should clarify

Deliverables and approvals

List every post, platform, deadline, required message and included revision so the scope cannot quietly expand.

Payment and expenses

State the fee, deposit, invoice timing, tax treatment, reimbursable costs and what happens if payment is late.

Content usage rights

Separate an organic post from brand reposting, website use, paid advertising, whitelisting and perpetual ownership.

Exclusivity and cancellation

Keep competitor restrictions narrow and put cancellation fees in writing before the creator reserves production time.

Common questions

Agreement template FAQ

Is this legal advice?

No. It is a general drafting aid. Laws and commercial risks vary, so ask a qualified lawyer to review important agreements.

Is my information saved?

No. The form generates the document locally in your browser and does not send the agreement details to Voohh.

Can a brand use the content in ads?

Only if the agreement grants those rights. Specify the channels, duration, territory and whether creator-handle ads are allowed.

Should gifted collaborations use a contract?

Yes when content is required. Record the product, deliverables, deadlines, disclosure duties and any content licence.

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BRAND COLLABORATION AGREEMENT Effective date: [DATE] This Brand Collaboration Agreement (“Agreement”) is entered into by and between [BRAND LEGAL NAME], with an address at [BRAND ADDRESS] (“Brand”), and [CREATOR LEGAL NAME], with an address at [CREATOR ADDRESS] (“Creator”). Brand and Creator are each a “Party” and together the “Parties.” 1. CAMPAIGN AND SERVICES The Creator will provide original content and related services for the campaign “[CAMPAIGN NAME].” Campaign purpose and creative direction: [CAMPAIGN DESCRIPTION]. Deliverables: 1 Instagram Reel 3 Instagram Story frames Platform(s): Instagram. Draft due: [DRAFT DATE]. Scheduled publication: [PUBLICATION DATE]. The Creator will perform the services professionally and in a style consistent with the Creator's genuine voice, subject to the agreed brief and applicable platform rules. 2. REVIEW AND REVISIONS The fee includes 1 reasonable revision round(s). A revision means changes consistent with the original written brief. A new concept, material change to the brief, or reshoot not caused by the Creator will require a new timeline and additional written fee. The Brand will provide consolidated feedback or approval within 48 hours after receiving a draft. Brand delay will extend Creator deadlines by at least the same period. Silence does not constitute approval unless the Parties agree otherwise in writing. 3. COMPENSATION AND PAYMENT The total fee is [TOTAL FEE], plus applicable taxes. The Brand will pay 50% as a non-refundable booking deposit and the balance within 15 calendar days after receiving the Creator's valid invoice. Pre-approved, documented campaign expenses will be reimbursed by the Brand. Any deliverable, licence, revision, reshoot, travel or service outside this Agreement requires written approval and may be charged separately. The Brand may not withhold payment solely because content performance differs from forecasts unless the Creator failed to provide an expressly guaranteed deliverable. 4. PRODUCTS, CLAIMS AND DISCLOSURE The Brand will provide accurate product information, required claims, prohibited claims and safety instructions in time for production. The Brand is responsible for substantiating factual product and performance claims it asks the Creator to communicate. The Creator will clearly disclose the commercial relationship using #ad or another clear disclosure required by applicable law and platform rules, and will comply with applicable advertising law and platform branded-content policies. Neither Party will ask the other to hide or weaken a required disclosure. 5. INTELLECTUAL PROPERTY AND USAGE LICENCE The Creator retains ownership of the original content and pre-existing intellectual property. After full payment, the Creator grants the Brand a limited, non-exclusive, non-transferable licence for: Creator's channels and organic reposting on the Brand's owned social channels The licence lasts 3 month(s) from first publication and applies in Worldwide. The Brand may make only technical edits needed for the permitted format and may not materially alter the Creator's meaning, voice or endorsement without written approval. Paid advertising, boosting and other media buying using the content are NOT included. Creator-handle advertising, whitelisting and partnership ads are NOT included. The Brand may not sublicense, sell, mint, train an artificial-intelligence model on, or create a synthetic version of the Creator's identity or voice from the content unless the Parties expressly agree in a separately signed writing. 6. EXCLUSIVITY No category or competitor exclusivity applies. 7. CANCELLATION AND DELAYS If the Brand cancels after signing but before production begins, the booking deposit is retained. If cancellation occurs after work begins, the Brand will pay for work completed and a cancellation fee equal to 50% of the remaining project fee. Completed deliverables and incurred, non-refundable expenses are payable in full. Neither Party is responsible for delay caused by events reasonably outside its control, but it must notify the other promptly and cooperate on a revised schedule. If performance becomes impossible, the Parties will settle payment for completed work and return any unearned, recoverable amount. 8. INDEPENDENT CONTRACTOR The Creator is an independent contractor, not an employee, agent, partner or joint venturer of the Brand. The Creator controls the manner and means of production, subject to the agreed deliverables, and is responsible for personal taxes, insurance and business registrations. 9. CONFIDENTIALITY Each Party will protect non-public campaign, product, pricing and business information received from the other and use it only to perform this Agreement. This duty does not cover information already public through no breach, independently developed, lawfully received from another source, or required to be disclosed by law. 10. REPRESENTATIONS AND RESPONSIBILITY Each Party confirms it has authority to enter this Agreement. The Creator confirms that original content supplied by the Creator will not knowingly infringe another person's rights. The Brand confirms it has rights to all trademarks, products, scripts, music, footage, claims and materials it supplies. Each Party is responsible for losses caused by its breach, negligence or unlawful conduct, to the extent permitted by applicable law. Neither Party will be liable for indirect or speculative losses. Except for unpaid fees, confidentiality breaches, fraud, wilful misconduct or intellectual-property misuse, each Party's aggregate liability will not exceed the total fee under this Agreement. 11. GOVERNING LAW AND DISPUTES This Agreement is governed by the laws of India. Courts located in [CITY / JURISDICTION] will have jurisdiction, unless applicable law requires otherwise. Before filing a claim, the Parties will first attempt in good faith to resolve the dispute through written discussion. 12. GENERAL TERMS This Agreement and its written attachments are the entire agreement about the campaign and replace earlier discussions on the same subject. Changes must be agreed in writing by both Parties. Neither Party may transfer this Agreement without the other's written consent, except to a successor acquiring substantially all of the relevant business. If one provision is unenforceable, the remaining provisions continue. Electronic signatures and counterparts are permitted. SIGNATURES For the Brand: [BRAND LEGAL NAME] Name and title: ______________________________ Signature: ___________________________________ Date: ________________________________________ Creator: [CREATOR LEGAL NAME] Signature: ___________________________________ Date: ________________________________________ IMPORTANT: This template provides general information, not legal advice. Laws and commercial risks vary. Consider having a qualified lawyer review the agreement before signing.