1. Write a brief before searching
Choose one main objective: explain a product, demonstrate a use case, introduce a local business, or create content for your own channels. Then identify the intended audience, language, platform, deliverables and dates. Keep content production separate from distribution: making a video for your brand is different from posting it to a creator’s audience.
- Audience: who should find the content useful, and where are they based?
- Content: an Instagram Reel, a carousel, Stories, or a product demonstration?
- Scope: how many pieces, which channels, and what review deadline?
- Budget: creator fees, product, travel and any separately agreed content usage.
2. Search by niche, then inspect actual content
Use Voohh’s influencer directory and public Instagram links to identify creators whose work relates to your brief. Search phrases can combine a topic and a place, such as fashion creators in Mumbai, but check the creator’s own profile before treating a location as confirmed. Look beyond a profile label: read captions and watch several recent posts.
To find micro influencers, start with smaller-creator discovery lists and check current follower counts on Instagram. Follower bands in editorial lists are not live analytics. Avoid excluding someone solely because they fall just outside an arbitrary size band.
3. Keep a shortlist with evidence and unknowns
Create a simple sheet with one row per creator. Record why you selected them and when you checked the information. Use “unknown” when you cannot confirm a detail. Public follower totals do not establish audience geography, buying intent or campaign performance.
- Creator name and public Instagram handle; link to two relevant content examples.
- Content niche and languages demonstrated in those examples.
- Current follower count and the date checked.
- Audience geography, reach and recent results: request directly where relevant.
- Potential creative concept, estimated scope and questions to resolve.
- Claimed or unclaimed Voohh profile; whether the creator has replied.
4. Send a specific collaboration offer
Open a creator’s profile and use Hire or Collab / Deal or Collab to describe the project. A short, specific offer gives the creator enough context to decide whether a conversation makes sense. An unclaimed profile was added by Voohh; it does not establish that the creator is actively managing the page or will respond.
Template — personalise before sending
Hello [creator name], I’m [name] from [brand]. Your [specific content example] fits our campaign for [product/audience]. We are considering [deliverables] around [dates], with [budget or request for a quote]. Are you interested? Please share availability and the information you need to scope the collaboration.
5. Compare the same scope before choosing
Ask each shortlisted creator about the same deliverables and timeline so quotes are comparable. Clarify posting versus content delivery, revision rounds, any paid advertising use, and exclusivity. Record agreed terms before work begins. Sending an offer is the start of a discussion, not a confirmed booking.
For a first campaign, define a measurable outcome such as visits to a tagged landing page or enquiries mentioning the campaign. Document what happened and ask permission before turning a creator’s results into a public case study.